![]() ![]() Your business may receive a high volume of leads from multiple resources. Schedule emails according to the time zone of the recipient. ![]() Avoid sending emails during their out of office hours.Always add a hint of customization to bulk emails using placeholders.This would help the lead understand product features and use cases better. When creating emails templates, keep in mind to customize email signatures with links to collateral that can further help nurture the lead.įor example, in a “thank you for signing up” email, add links to product videos and customer case studies.Questions on premium features of the product.Email automation cannot come into play for emails containing: Some emails require personalization on the basis of content and context. Sales reps exchange multiple emails with prospects, customers and team members and these need to be manually worked on. However, not all emails can be automated. They can also schedule emails so that they can be sent out to multiple prospects at the same time. Rather than typing out the same email over and over again, they can create and save email templates that can be repurposed as needed saving tons of time. Your frustrated sales reps deserve better, and email templates can eliminate this frustration. These would take more time to prepare and send, and your sales reps would end up spending hours just sending out nurture emails. They need to spend more time on highly personalized emails for nurturing the leads further. Also, these emails are only the first touch point in the sales process. If the sales rep has to send the email to 10 other prospects, that is 20 minutes of their time. Let’s assume that a follow-up email containing a helpful resource needs two minutes of preparation time before hitting send. As part of the sales cycle, sales reps send out various generic emails like:Ĭreating the email copy, customizing it for each lead and sending them out requires a good chunk of your sales reps time. There are quite a lot of sales emails being sent in a day, and many are repetitive. How much personalization and customization is needed for each email?.What is the time spent on creating and editing emails before hitting send?.What are the most common emails that are sent daily?.To get started with email automation, you need to analyze the daily sales tasks performed by your sales reps and figure out : ![]() This calls on the urgent need for email automation. That is a large chunk of their day, almost a quarter, which can be better spent talking to prospects. Studies say sales reps spend 21% of their day on emails. But how do you go about automating the sales process? Where do you start? Here are the five aspects of your sales process that can be automated: 1. Those are enough reasons to invest in sales process automation. You can increase efficiency and productivity while cutting down on costs. They do these tasks multiple times in a day for multiple accounts, and it might be challenging to stay on top of all the accounts with just manual work.Ī Forrester report states that automating tasks can help save 90% of costs. These include sending out emails, making calls, creating contracts, negotiating deals and more. The daily life of a sales rep is a list of crucial tasks that can make or break a deal. Thanks to the automation amalgamation, Anton’s life was saved.Īutomation has created a paradigm shift in the way we work, across industries and businesses. The autopilot feature in the car alerted the driver awake when it detected that he had fallen asleep. He tweeted out in support of the smart car Tesla, talking about how it saved his life. This is a tweet by Anton Zaslavskia (aka Zedd), a Russian-German record producer and DJ. Automation is adding value by reducing manual labor, saving time, and in some cases, saving lives. This calls for the question though-how important is automation? Is it really of much help? Everything from switching lights on/off to assembling cars can now be automated. We live in the sparkly, shiny world of automation. ![]()
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